{"id":1678,"date":"2024-01-29T12:56:26","date_gmt":"2024-01-29T03:56:26","guid":{"rendered":"http:\/\/rtest.ird.tokyo\/wp\/?page_id=1678"},"modified":"2025-09-17T16:56:14","modified_gmt":"2025-09-17T07:56:14","slug":"philosophy","status":"publish","type":"page","link":"https:\/\/www.raysum.co.jp\/en\/philosophy\/","title":{"rendered":"Raysum\u2019s Creed"},"content":{"rendered":"
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\n \n Mission<\/span>\n <\/span>\n <\/span>\n<\/h2> <\/div>\n
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Our Ultimate Mission and Task are to Create Value for the Customer<\/strong><\/p>\n

Our mission is to ascertain the basic value of real estate and then transform it into a high-quality asset for the customer. Ultimately, transforming the real estate into an outstanding asset for society.<\/p>\n<\/div>\n <\/div>\n <\/div>\n\n

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\n \n Value<\/span>\n <\/span>\n <\/span>\n<\/h2> <\/div>\n
\n \n

\n Defining \u201cWhat Is\u201d an Outstanding Asset for the Customer<\/span>\n Customer Value<\/span>\n<\/h3>
\n

The optimal value for a customer is an asset that is successfully transferred to the next generation. Raysum creates real estate value based the following three core concepts.<\/p>\n<\/div>\n\n

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\n 1<\/span>\n \n Real estate that consistently delivers a solid return<\/span>\n <\/span>\n <\/span>\n <\/h4>\n\n

The transferring of real estate over multiple generations requires a carefully conceptualized long-term plan. Raysum fulfills this concept by acquiring and holding in inventory real estate that requires improvements for purchase by its customers. Raysum then possesses the responsibility for improving the real estate over the long term.<\/p>\n\n <\/div>\n

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\n 2<\/span>\n \n Real estate that is highly liquid<\/span>\n <\/span>\n <\/span>\n <\/h4>\n\n

Raysum\u2019s approach enables customers to acquire illiquid real estate assets for their portfolio. Raysum acquires real estate that needs renovations based on future trends and combines proven building conversion methods with new construction methods to secure appropriate building specs for our customers. It thus provides customers originally with illiquid assets that are transformed into highly liquid assets that strongly perform in the real estate market over the long term. This transformation of illiquid assets into highly liquid assets provides customers with high value.<\/p>\n\n <\/div>\n

\n\n

\n 3<\/span>\n \n Real estate that is unprecedented and scarce<\/span>\n <\/span>\n <\/span>\n <\/h4>\n\n

No two real estate products are the same. The asset that while being unique is also desired by society has a high scarcity value and evolves into valuable social capital that has a positive impact on regional society.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n

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\n The Source of Raysum\u2019s Fundamental Ability to Create Future Value<\/span>\n Our Value<\/span>\n<\/h3>
\n

This is the strength that allows us to continue creating valuable and superior assets for the customer. What is the source of Raysum\u2019s fundamental ability to create future value that Raysum must continue to protect?<\/p>\n<\/div>\n\n

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\n 1<\/span>\n \n The Strength of the Individual to Create and Meet the Challenge<\/span>\n <\/span>\n <\/span>\n <\/h4>\n\n

Many of our projects have begun with the foresight of one employee who was willing to take on the challenge of making the asset realize its full potential. Each employee, regardless of the changes in the times, proactively assumes the challenge of creating value. Raysum\u2019s greatest strength and potential is its ability to foster individuals with the capabilities to overcome issues facing assets and create optimal value.<\/p>\n\n <\/div>\n

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\n 2<\/span>\n \n Unity: Each Individual is Strong but the Whole is Unified (Teamwork)<\/span>\n <\/span>\n <\/span>\n <\/h4>\n\n

Creating and continuing to create unique real estate assets requires diverse experience, knowledge, and GRIT (Guts, Resilience, Initiative and Tenacity). The complexity and difficulty involved in creating optimal value cannot be resolved solely by individuals. This is why teamwork built on free-thinking and unique individuals is prized at Raysum. Each team member contributes their best together with other team members who combine to share their strengths. This is Raysum\u2019s potential at its best.<\/p>\n\n <\/div>\n

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\n 3<\/span>\n \n Fast and Reliable (Speed)<\/span>\n <\/span>\n <\/span>\n <\/h4>\n\n

Raysum responds proactively and quickly to the rapid changes of today\u2019s society and the business environment. Quick action brings business opportunities. Solid unity and teamwork maximize Raysum\u2019s enterprise value; and new business opportunities are created with new customers.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

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\n \n Foundations of Trust<\/span>\n <\/span>\n <\/span>\n<\/h2> <\/div>\n
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Trust in RAYSUM is the essential foundation that enables us to continue to deliver real estate that proves to be a prime asset to both our clients and society.<\/p>\n

We work ceaselessly to improve compliance in order to foster and enhance this trust.<\/p>\n

Compliance is more than just adhering to laws, regulations and rules.<\/p>\n

Protecting the tangible and intangible assets and information of our customers and other stakeholders is the foundation of this trust, and this foundation is what enables RAYSUM to continue to deliver prime assets to our clients and society.<\/p>\n<\/div>\n <\/div>\n <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_locale":"en_US","_original_post":"http:\/\/rtest.ird.tokyo\/wp\/?page_id=11","footnotes":""},"class_list":["post-1678","page","type-page","status-publish","hentry","en-US"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.raysum.co.jp\/wp-json\/wp\/v2\/pages\/1678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.raysum.co.jp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.raysum.co.jp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.raysum.co.jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.raysum.co.jp\/wp-json\/wp\/v2\/comments?post=1678"}],"version-history":[{"count":27,"href":"https:\/\/www.raysum.co.jp\/wp-json\/wp\/v2\/pages\/1678\/revisions"}],"predecessor-version":[{"id":2743,"href":"https:\/\/www.raysum.co.jp\/wp-json\/wp\/v2\/pages\/1678\/revisions\/2743"}],"wp:attachment":[{"href":"https:\/\/www.raysum.co.jp\/wp-json\/wp\/v2\/media?parent=1678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}